Last Updated: April 2026
At Blackthorn Wills & Estate Planning, accessible from https://blackthorn.mwb.digital/, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by our website and how we use it.
1. Log Files
Like most websites, we follow a standard procedure of using log files. These files log visitors when they visit websites. The information collected by log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analysing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.
2. Google Analytics & Cookies
Our website uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses “cookies,” which are text files placed on your computer, to help us analyse how users use the site.
- Information Collected: Google Analytics collects information such as your IP address, device type, operating system, and behavior on the site (e.g., pages viewed, time spent on pages).
- Purpose: We use this data to understand website traffic and improve our user experience.
- Data Sharing: Google may use the data collected to contextualise and personalise the ads of its own advertising network.
- Opt-out: You can prevent your data from being used by Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
3. Google Tag Manager
We use Google Tag Manager (GTM). GTM is a tag management system that allows us to quickly and easily update measurement codes and related code fragments (collectively known as “tags”) on our website.
- While GTM itself does not collect personal data or set cookies, it triggers other tags (like Google Analytics) which may collect data. GTM facilitates the communication between our site and these services.
4. How We Use Your Information
We use the information we collect in various ways, including to:
- Provide, operate, and maintain our website.
- Improve, personalise, and expand our website.
- Understand and analyse how you use our website.
- Develop new products, services, features, and functionality.
5. Third-Party Privacy Policies
This Privacy Policy does not apply to other advertisers or websites. We advise you to consult the respective Privacy Policies of these third-party servers (such as Google) for more detailed information. It may include their practices and instructions about how to opt-out of certain options.
6. Your Data Protection Rights
Depending on your location, you may have the following rights:
- The right to access – You have the right to request copies of your personal data.
- The right to rectification – You have the right to request that we correct any information you believe is inaccurate.
- The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
7. Consent
By using our website, you hereby consent to our Privacy Policy and agree to its terms.
8. Contact Us
If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us:
- By Email: info@blackthorn-ep.co.uk
- By visiting this link: https://blackthorn.mwb.digital/contact/